Pre-Orders FAQ
What is a pre-order?
Pre-order items are products that are not yet fully produced or ready to ship at the time of purchase. By placing a pre-order, you are reserving your item in advance before production and fulfillment are completed.
Many Folkloress collections are created through preorder launches in order to produce highly detailed pieces in small batches rather than through traditional mass production.
Why does Folkloress use pre-orders?
Pre-orders allow me to create more ambitious and detailed collections than would typically be possible through standard inventory drops.
Because many Folkloress pieces involve custom embroidery, specialty fabrics, original artwork, and complex detailing, producing large quantities fully in advance would not be sustainable for a small independent artist-run business.
The preorder model also helps reduce overproduction and waste by producing closer to actual demand.
How long do pre-orders take to ship?
Estimated timelines are always provided on the product page before purchase. However, preorder timelines should always be considered flexible estimates rather than guaranteed shipping dates.
Most preorder collections take about 8 to 12 months to complete and fulfill, especially for larger or more complex launches.
Please only place a preorder if you are comfortable with extended wait times and possible delays.
Can I order in-stock and pre-order items together?
Yes — however, please note that your order will generally ship once all items in the order are ready.
If you would like in-stock items sooner, I recommend placing separate orders.
Can I cancel or modify my preorder?
Orders may usually be modified or canceled during the preorder period.
Once the preorder window has closed and production has begun, cancellations or major order changes may become more difficult, as quantities and manufacturing are already being finalized.
However, if you need assistance, please contact me and I will always do my best to help whenever possible.
How will I receive updates?
Major preorder updates are shared through the fulfillment updates page on the website and occasionally via email too.
Please make sure the email used during checkout is correct and check your spam or promotions folder if you are waiting for updates. Subscribing to the newsletter is also the best way to make sure you don’t miss anything.
Will I receive a tracking number?
Yes. Once your order has been packed and a shipping label has been created, you will automatically receive a tracking email.
Please note that tracking updates may occasionally take a few days to appear after the package has been dropped off with the carrier.
Can pre-orders sell out?
Yes. I often have set quantities for each design, so preorders can sell out
Why are preorder timelines longer than regular online stores?
Unlike large fast-fashion retailers, Folkloress collections are created in small batches with a strong focus on artistry, detail, and quality.
Each collection goes through multiple stages including design, sampling, revisions, production, freight transit, sorting, quality control, and fulfillment before arriving to customers.
Because of the scale and complexity involved, preorder timelines are naturally much longer than typical ready-to-ship retail items.
Who runs Folkloress?
Folkloress is a very small independent artist-run business operated primarily by me, Rebecca.
I personally handle design, communication with manufacturers, launch preparation, customer service, fulfillment coordination, and much of the day-to-day work behind the brand.
Thank you so much for supporting independent art and slow creation ♡